The first steps in coming up with an effective design solution for Revel Pittsburgh was to find out what the target demographic wanted. In our pursuit of this, our team conducted interviews in senior centers across pittsburgh as well as over the phone. Additionally, we conducted a thorough literature review of the topic and a competitive analysis of other networks in the aging space.
The primary goal of our research was to find the pain points of the boomer generation. What were they frustrated with? Where did they see an opportunity to improve their lives? In an effort to sift our way through the results of our field research we employed various modeling methods, primarily affinity diagramming. Using these techniques we came away with three key research findings to inform the design and purpose of the new Revel Pittsburgh. Revel would now be an activity hosting network with content generated both by the Boomers themselves and the Senior Centers.
Our team used iterative design methods to create Revel Pittsburgh. We began with paper prototypes, which we got feedback on for our next iteration of the design.
Our team then moved to medium fidelity prototype testing, using prototyping tools like Moqups to test user interaction with the site as quickly as possible.
The final stage of our iterative design process was creating the high fidelity prototype of Revel Pittsburgh, which underwent several user testing phases before finally reaching its current look and feel. Our observations of boomers interacting with our final prototype has validated our design solution, and Boomers who engage with Revel report having positive experiences and an intuitive navigation of the site. The Revel visual prototype will be complete by June 2014.